KEN RHINES
Founder & President
For 25 years Ken’s focus has been starting up new products, offerings, divisions and even companies.
Beginning as a market researcher, he spent ten years progressing as an analyst, researcher, and field and business group leader, with his time increasingly spent on applying new technology and models to businesses, research projects and operations, as well as starting new product offerings. Ten years later he joined a copytesting startup using NASA technology measuring brainwaves of viewers watching television commercials. Running the Research and Delivery groups, and later also led the sales and investor relations areas, before leaving to join IMS Health. At IMS he spent ten years identifying and building new technologies, products and data services, culminating as Product Line Director for US Promotional Measurement Services and also leading several global initiatives, for which he won IMS’s Summit Award in 2006.
In 2009 Ken started WebMD-Medscape’s Market Research Division with great success, with his next position being to help start a division at a global Insurance company creating app- and web-based tools and services for international travelers, including a HIPAA-compliant Telemedicine service using US-based doctors, medical record storage and pre-travel safety and security reports. During this time and previously Ken led social media and content marketing efforts, including a Social Television Travel show broadcast through Facebook.
Before forming Tantamount Group, LLC, Ken led the creation of a Physician Profiling and Scoring Division at Doximity, currently ranked sixth nationally in Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing companies in North America.
Throughout his career Ken has led innumerable project management initiatives across the breadth of all company operations, from defining markets and researching opportunities, creating business plans, to each and every step involved in building, launching and maintaining new products, systems, services and businesses.
Ken’s MBA is from La Salle University, with his undergraduate degree and Master’s Certificate in Project Management from The George Washington University in Washington, D.C.